Comm Day 2012: “A new look at new media” Breakout Session 2

10:30 – 11:15 a.m. | Breakout Session 2

“Social Media Strategy: Making the Right Decisions to Protect Your Reputation and Brand”

Misty Benjamin – Taylor 120

“From Monolog to Dialog: How Communities Are Shaping How We Consume Information”

Pat Poyfair – Taylor 160

“Sports Broadcasting: I Get Paid for Doing This?”

Mikel Minor – Taylor 180

“Crafting Viral Social Content (and Other Skills that Will Help Get You a Job in New Media)”

Preston Lee – Taylor Chapel

8 Responses

  1. I went to Pat Poyfair’s session and it was awesome, and not just because it was SUPER entertaining! He was so relatable and had a lot of insights and answered a lot of the questions I had going into the day! I was glad that he said “Storytellers are always in demand.” because it’s a little scary as a journalist because more people just want to get in there are get the information they need to get, and then get out. But if you can captivate them in a story, that’s what keeps them coming back. I thought it was a good point when he said “Humans love to learn, but on their terms.” Just a really great presentation.

  2. Ainsley Despain says:

    I attended the presentation “Crafting Viral Social Content” by Preston Lee. I found his academic history very interesting, especially his attribution to COMM 130 as where his interest started. One thing I gleaned from the first portion of his presentation was the importance of being proactive. He had questions about his future and decided to do something about it; he asked Sister Esplin for advice. The idea that sparked the most interest for me in the viral media portion was the idea that it’s not comedy that makes something go viral but rather the emotional connection you are able to make with the audience. His examples of Kony 2012 and Hilary Weekes were proof enough for me!

  3. cgregerson says:

    I attended Preston Lee’s presentation on viral media. I learned so much about how to connect with audiences and what kind of material is going to spread. Mr. Lee showed examples of youtube videos that have gone viral and explained the components necessary to make something popular. An important element I learned was that you need to go to where the people are, not expect people to come find you in your little niche.

    I also attended Melinda Turner’s presentation on making on online business and still being a stay-at-home mom. She inspired me to pursue some ideas I have had and gave some helpful suggestions on how to balance time and find something you are passionate about enough to make money and contribute in the online world.

  4. I attended Mikel Minors Session on Sports broadcasting and learned that the sports broadcasting industry and how it is growing so quickly due to the social media. sports fans from all around the world want to know how their favorite team is doing my posting status updates or sending tweets commenting about the teams latest game. i really was happy when Minor mentioned that BYU-TV will now have internships for students who are interested in working for the program. I enjoyed Minor’s message and felt like i learned a lot more about sports broadcasting that i have learned before.

  5. I attended Preston Lee’s presentation about crafting social content. It was great to hear from a BYUI graduate and how he started his journey from BYUI. I enjoyed hearing him speak because he made it a reality for me that jobs in social media do exist. He made it a point for us to know what viral content is and how it works. He said that viral content is content the spreads. For viral content to be successful, it needs to be relevant, timely, and emotional. He made a point for us to remember that we need to connect with our audience. This was a good presentation.

  6. acollett says:

    I went to Preston Lee’s presentation and learned about what is most popular online right now. I thought it was crazy to learn that the most viewed video on youtube is a music video by Justin Bieber called “Baby”. We learned about what it takes to make videos go viral and how to spread the word. I thought that he was entertaining and very well organized.

  7. dmorgan4 says:

    I also went to Preston Lee’s presentation on how to create viral media. I thought this was really interesting and I learned a lot from it. In this presentation we learned how to create viral content. I thought that the presentation was really good and he knows what he is talking about. I liked this one because Preston Lee has experience in creating viral media, and he talked a little about his experiences that he has had, and how he got to where he is now.

  8. Craig Handy says:

    I attended the Mikel Minor session and I came away impressed with the fact that Mikel would leave ESPN to help run BYU TV. One of the things that I learned is that before BYU could join a conference it was in his opinion that BYU TV would have to come with. I found this interesting because I never thought about and it totally makes sense. I also learned that BYU TV is mostly ran by students of BYU and that they are trying to reach out to more BYU-Idaho students.

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