Super Smash Balls, an IBC group on campus offers BYU-Idaho students the opportunity to rent inflatable wearable bumper ball suits to play classic and company created games.
Super Smash Balls hosts a number of games that involve the bumper ball element, including games like sharks and minnows and “Team Death Match,” according to the Super Smash Balls Facebook page.
“Our mission is endeavoring to keep the unity and provide an outlet that strengthens the bonds associated with it,” according to the Super Smash Balls Facebook “page info” Web page. “What better way to do that than smashing each other in bumper balls?”
Zachary Lanshe, a member of Super Smash Balls and a senior studying business management, said it was difficult at the beginning of the semester to gain traction as a business because they tried marketing the Super Smash Ball-rental experience to the small margin of students they thought would pay for the service.
“We were expecting to do a lot more individual sales to ‘Jonny Protein’ is what we called it,” said Amy Jensen, a senior studying business management.
Jensen said their biggest successes have come from group rentals for things like FHE and ward socials.
“We actually ended up finding out that everybody enjoys it,” Lanshe said.
Jensen said they had a really successful date night Super Smash Balls activity recently, which involved several couples.
Jensen said they continue to create game experiences that work well with the smash balls including soccer, “Team Death Match” and “Arrow Tag”.
“I think it’s actually really fun coaching the games and kind of watching them,” Lanshe said. “You watch people’s happiness and enjoyment.”
“People get inside the ball, and they become a different person,” said Isaac Rodebush, a senior studying business management. “And then they get out of the ball, and they’re like ‘Woah, I’m really tired, and that was really fun.’”
Jensen said Super Smash Balls has tournaments the last couple weeks of the semester and they hope to get involved with closing socials and group events.
“Everyone walks away way happy with their experience,” Rodebush said.
Jensen said some of the most difficult aspects of the IBC group experience are related to the things that are hard to change like personal characteristics and habits that might get in the way of business unity and efectiveness.
“It’s not that, ‘Oh, I don’t understand the math aspect of finance,’” Jensen said. “It’s really getting down to leadership issues or teamwork.”
Jensen said a big part of IBC is the concept of Big “L” leadership and small “l” leadership. She said little “l” signifies how a person leads and acts when they don’t occupy a leadership position while the big “L” refers to the leadership and teamwork styles of someone who is in a leadership position.
“The thing that’s the most difficult is, as a team, having the same vision and following the same path together and working to reach the same goal,” Lanshe said.
Lanshe said, with a group of 17 members like theirs, it can be a challenge to channel so many ideas and so many people that the business is unified and the concept is clear.
“So it’s really good life experience because that’s how it kind of works,” Lanshe said. “Everyone has ideas but you need to all have one vision.”
Rodebush said the trials were worthwhile because the things that they have learned and grown from have only come about because of the stressful situations.
“I’d say when you finally get your valuable product, finding a way to market that and appeal to your customers is the biggest hurdle,”
Rodebush said a business can have a very attractive idea and great model but if no one knows about it, the business will not gain any traction.