KATY BURTON | Scroll Photography

KATY BURTON | Scroll Photography

Philly Up is one of the IBC groups on campus this semester. Philly Up sells cheesesteaks, a traditional sandwich from Philadelphia.

A cheesesteak is a roll filled with beef and melted cheese, according to the Visit Philadelphia website. Other toppings include fried onions and hot or sweet peppers.

Lauren Sorenson, a senior studying business management, is the CEO of Philly Up. She said the philly cheesesteak was born from an experimental sandwich at a hot-dog stand in Philadelphia.

“We are using a self-perfected, tried-and-tested, philly cheesesteak recipe,” Sorenson said. “Thanks to our research and development team, we have a super solid product, and it keeps customers coming back.”

Cassie Gardner, a sophomore studying communication, said she did not like the fries very much, but that she did enjoy the cheesesteaks.

“The sandwiches are delicious,” Gardner said.

Willian Augusto, a sophomore studying geology, said he loves the sandwiches and thinks the price is very reasonable for college students’ budgets. He said he often goes to Philly Up.

Philly Up held some promotional activities in front of the David O. McKay Library the last few weeks.

Sorenson said Philly Up has done activities in front of the main library entrance. They had a “60 second karaoke” and people who sang won a free lunch.

“We also played ‘minute to win it’ style games during power to become for free cookies,” Sorenson said.

Sorenson said running Philly Up is part of a group of classes all business students have to take to graduate. The objective of those classes is to give students the opportunity of living real-life situations.

Sorenson said the students who create a company have to do a lot of research before they decide what their product will be.

Sorensen said students go to a BYU-Idaho facility outside of Rexburg called Badger Creek Ranch. They spend a few days presenting their ideas for possible products, studying how to start a business and run it and getting prepared to start their companies. During this time of preparation there were activities such as a pole climbing and wall climbing.

Sorenson said Philly Up has a marketing plan that focuses on interaction with customers. They have prepared games in which they offered free sandwiches as a prize.

Sorensen said she likes this experience very much because the students learn from real-life situations and her group gets along so well.

“I love that we have faculty to mentor us and we don’t have to look at them as teachers who hold our grades over us and make us stressed all semester,” Sorenson said.

Sorenson said Philly Up has held activities in front of the library’s main entrance. They had a “60-second karaoke,” and the people who sang won a free lunch.

“We also played ‘minute-to-win-it’ style games during Power to Become for free cookies,” Sorenson said.

Sorenson said running Philly Up is part of a group of classes all business management students have to take in order to graduate. The objective of those classes is to give students the opportunity to gain real-life work experience.

Sorenson said the students who create a company have to do research before they decide what their product will be.

She said students go to a BYU-Idaho facility outside of Rexburg called Badger Creek Ranch.

They spend a few days presenting ideas for possible products and getting prepared to start their companies.

Sorensen said she likes this experience very much because the students learn from real-life situations and her group gets along so well.

“I love that we have faculty to mentor us, and we don’t have to look at them as teachers who hold our grades over us and make us stressed all semester,” Sorenson said.