A new Integrated Business Core (IBC) company is selling dresses and wallets on campus at BYU-Idaho.
RixWear sells handmade dresses and wallets.
Kolby Sawyer, a member of the RixWear business and a senior studying business management, said that as the group was figuring out their product, they realized there were not many products for women sold through IBC businesses. He said Jon Hedrick, a junior studying business management, pitched the idea of selling dresses and wallets, and that idea stuck with the group.
“Our whole idea behind the dresses was to have a cute, affordable, modest dress,” said Stacie Christensen, chief marketing officer of RixWear and a junior studying business management. If you go to other stores, summer dresses are usually immodest, and you have to somehow layer them and they’re really expensive if they are modest. So we decided we could just make our own dresses, and we can learn a new talent.”
Christie Krugman, chief operations officer of RixWear, said she and Erin Sears, a senior studying business management, designed the patterns for the dresses.
“We really want to cater to people who need longer and more comfortable dresses,” Krugman said. “We make sure our dresses are long so that they’re still trendy, but they cover everything that needs to be covered.”
Andrew Clark, a senior studying business management, said that everyone in the group has to help out with the dress making.
Krugman said one of the best aspects of her experience with RixWear is teaching the boys in the group how to sew.
“I never pictured myself sewing dresses,” Sawyer said.
He said it was hard in the beginning and that there were some problems with the sewing machines.
“Once we figured things out and got the machines working right, then it hasn’t been too bad,” he said.
Sawyer said that on average, RixWear tries to make between 8-12 dresses per day in order to keep new items on the shelf.
He said the dresses come in two different styles: the Christie, which is a T-shirt dress, and the Erin, which is an A-Line dress.
Jesse Quillen, a junior studying business management, said that one of the greatest challenges the company faces is finding out what girls want when it comes to dresses.
“Girls think, ‘Oh that’s pretty cute, but I don’t see myself wearing that,’ and so there’s a lot of different opinions and preferences out there,” he said. “So, we have to get a good gauge of the majority. That’s the hardest thing we’re facing right now.”
Christensen said the business will ask for students’ input on prints when they come to their booth. She said the business has shown students the new patterns coming out, and students have requested to pre-order.
Christensen said that one time, the business ordered a new floral print and because they showed the print to students in advance; all of the dresses were completely sold before they ever even hit the rack.
Quillen said that on average, RixWear will make 5-10 dresses from the same pattern.
Bethany Given, a junior studying geology, said she really likes her dress that she bought from RixWear.
“The dress is cute, flattering, inexpensive, comfortable, simple and modest,” Given said.
She said that ever since she bought her dress at RixWear, she has been suggesting them to all of her friends and is considering buying another one.
“I had no idea that if a girl thinks a dress is cute, they’ll buy it no matter what,” Clark said.
Sawyer said the RixWear project lasts for nine weeks, and they opened May 18.