New app eliminates wait at Crossroads


ELISE WALLIS | Photo Illustration

Students no longer need to stand in line to order food at the Crossroads. Tapingo allows students to order and purchase their food through the Tapingo website or application.

Tapingo is free to download from Google Play and the Apple App Store.

Ashleigh Farrar, campus launch associate for Tapingo, said the application works by sending an order directly to a food vendor, where an order receipt is printed with a QR code. When the vendor has completed the order, the QR code is scanned and a text message is sent to notify the customer that his or her order is ready for pick up.

“It has all the locations you need,” said Joel Gonzalez, a junior studying political science. “I feel like if I was in a bind for time, it would be wonderful, a wonderful alternative.”

Gonzalez said it only took four minutes for him to get his order.

Matt Clark, a sophomore studying health science who works in The Crossroads, said if students are hungry and only have a few minutes between classes, they can use Tapingo to order.

“It pays automatically through the app, and then by the time you come here, we’ll have made the order, scanned it so it will send a notification to your phone sayings it’s done,” Clark said. “You’ll come and get it, we’ll grab it and you can go and eat.”

Clark said many students don’t yet know about Tapingo, and how much faster ordering is through the app.

William White, a senior studying biology, said being able to order through the app and bypass long lines would be very beneficial to him, especially because he east in The Crossroads nearly every day.

Tapingo orders are generally given precedent over normal orders.

“We make sure that those get out beforehand so that they don’t have to wait in line,” said Keindrick Willis, a junior studying math education composite and an employee at The Crossroads.

Clark said while this makes things much faster for the Tapingo customer, customers who did not order through Tapingo find themselves with longer wait times for their orders to be completed.

Orders are customizable within the Tapingo app. The customer can choose from the various food vendors on campus. When a vendor is selected, the customer then has all the same options that are found on the vendor’s menus, according to the application.

“We try and duplicate the experience that you have in person,” Farrar said.

Tapingo is not only beneficial to students in a hurry, but to vendors as well. It can boost revenue by as much as 17 percent, and cut costs on an average of $40,000 per year, according to the Tapingo website.

Tapingo also touts a 99 percent retention rate — meaning that 99 percent of everyone that uses Tapingo once will use it again, according to the Tapingo website.

Tapingo was created by Daniel Almog and Udi Oster, according to an email from Farrar.

Almog and Oster decided that college campuses, because of the constant flow of people in a hurry, would be the perfect testing ground for their idea, according to the same email.

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