Newel K Whitney Summit 2011 – Sarah Wells

Sarah Wells: “Our Best Bites” food blogger, co-author of Our Best Bites: Mormon Moms in the Kitchen, a cookbook published through Deseret Book (Shadow Mountain); Winner of Better Homes and Gardens Blogger Cook-Off; Bachelor’s degree in Horticulture and landscape design from BYU; married with three children.

'Newel K Whitney Summit 2011 – Sarah Wells' have 5 comments

  1. June 16, 2011 @ 7:33 pm Aaron Allsop

    Their presentation was really fun and they talked a lot about how they were able to transition from a hobby blog into an actual business. Here are four tips that they told us.

    1. Design Quality
    They made sure to have a design that was simple but also very appealing. If you visit their webiste ( you’ll see that they have a simple background and use a variety of citrus colors.

    2. Quality Content
    They only put recipes up there that they like and know people will like. One time a company asked them to make a recipe that could be made in under 15 minutes and with only five ingredients. They knew the recipe couldn’t turn out to be good with those restrictions and they were right. It didn’t.

    3. Consistency
    They decided on posting a new post every Monday, Wednesday and Friday. They didn’t want to overload people with blog posts nor have them complain of not having enough. They take turns and plan ahead so that they don’t miss a day. If they know that they will be out of town or busy they make sure to write their posts before hand so that they don’t miss a day.

    4. Know your Audience
    When they started they saw that there was a lot of websites and blogs devoted to “foodies” but the recipes were super complex and not something a normal person would make on a daily basis. They decided to focus their blog towards normal people who want to cook good food. All of their recipes are simple but always something interesting. They credited a lot of their success to that because they relate to their readers.


  2. June 17, 2011 @ 7:03 pm Erin Rice

    I thought it was so interesting how they were able to take a hobby and make it grow into this great business. They made it sound really fun, and they sounded like they enjoyed it quite a bit. It’s such a great idea if you want to be a stay-at-home mom and still make money for your family. They had really good advice and really good tips that, I believe, will help a lot of BYU-Idaho students learn how to be great and successful bloggers.


  3. June 18, 2011 @ 7:51 am Theresa Rogers

    I loved Sarah Wells’s and Kate Jones’s presentation on blogging. I have learned a few things about blogging in my communications classes and have contemplated getting into it. I just don’t know what topic my blog should be about and how to actually set one up. The one I did for a class wasn’t great, but I learned of a few blogging places that would be good to use. And just today I came up with a recipe that would be cool to share with others, but I don’t think I would stat a cooking blog.
    I also learned a little about the advertising industry and how people get advertisers on their blogs, but they should be well-known. Not anyone and everyone is going to make money off advertisers. If a blogger is not well-known, advertiser won’t want to spend money to advertise on their page, because they won’t be making money. It’s all about getting a audience and keeping them.


  4. June 20, 2011 @ 8:07 pm Lacey Larson

    This presentation was great! I personally enjoy blogging a lot, though I’ve never really centered a blog around a specific subject or tried to promote it as a business. One of their keys to success was consistency in design and the way posts are created; I’ve seen so many blogs and websites that frequently change their appearance and how they post and it’s irritating. I feel like based on this, I can turn a blog into a business opportunity and with some work, be successful with it.


  5. June 21, 2011 @ 10:22 pm Kevin Delgado

    I really think it’s neat that they put so much into their blog and now its really profitable. I love that I could have that same potential! Really inspiring when people can do stuff like that!


Would you like to share your thoughts?

Your email address will not be published.

Copyright 2015 BYU-I Scroll