ELISE WALLIS | Scroll Photography

ELISE WALLIS | Scroll Photography

Christian Mawlam, co-owner of video-production company 90 Second Story, left his native home in England to teach at BYU-Idaho.

Mawlam, a professor in the Communication Department, said 90 Second Story is a company that makes video content for many different types of companies, including the Catholic Church, the legal sector, the oil and gas sector and some charitable causes.

Mawlam said one day his wife, Elizabeth, came across a vacancy online for a teaching position at BYU-I.

“I wasn’t in the mood for change,” Mawlam said. “If anything, we were thinking about growing the business more aggressively and employing more people.”

Mawlam said he was enjoying producing 90 Second Story with his brother.

“My wife came to me and said, ‘You need to look at this vacancy,’” Mawlam said. “The description for this job is pretty much you. It’s what you do.’”

Mawlam said he gave it some thought and the more he thought about it, the more attractive the vacancy for the teaching position became.

Mawlam said he went to his brother to discuss what he was thinking.

“We were at a crossroads,” Mawlam said. “We could either stay and do this together or we diverge and do something else.”

After receiving the job offer, Mawlam and his family moved to Rexburg.

“90 Second Story has been a good stepping stone for us,” Mawlam said. “It’s been good experiences for both of us.”

Mawlam said the experience of owning a video-production company has helped him learn how to communicate effectively with a target audience.

He said it has helped with knowing how to communicate with students on campus.

“My favorite part of class with Brother Mawlam is that he makes it enjoyable,” said Chris Carroll, a junior studying communication. “He’s an overall very happy person, and that passes onto the attitude of the class.”

Allie Taylor, a senior studying communication, said Mawlam’s knowledge about owning a company will help students who are interested in that.

Mawlam said working in the video sector gives a person an idea of the tools best for an audience’s understanding.

“As a content creator, I never wanted to spoon-feed people information but to provoke thought and help students consider things,” Mawlam said. “I want people to reflect on it, consider it, critically analyze it a bit and interact with it.”

Mawlam said the best kind of video has a story. He said stories are effective because that is how humans interact with one another.

Carroll said he thinks it is an advantage for students that Mawlam has his own company.

“He understands what it is like to work with clients and produce a video using similar equipment that we have available,” Carroll said. “He has worked in the industry that is always changing, and he can relate closest to what we will be moving into.”

Carroll said he recommends the classes Mawlam teaches, even if students do not have experience, because they will learn so much from him.

Mawlam said he has implemented a course at BYU-I called Business of Video Production, Comm 375.

He said students who want to own their own video-production companies or want to know more about planning, different marketing strategies and how to run their own companies should take this class.

Taylor said Business of Video Production was one of the options she selected to fulfill graduation requirements.

“I would recommend his class to anyone,” Taylor said. “The kind of experiences he has will benefit everyone, even if you don’t want to go into business or video production.”

Taylor said she chose Comm 375 because other students informed her that Brother Mawlam owns his own video-production company.

She said she wanted to take a class where the teacher had recent experience.

“Brother Mawlam takes five minutes at the end of class and ties in the gospel aspect,” Taylor said. “He would teach us that we need to be the inspiration to those people who have not had the opportunity to hear it.”