Rexburg is now “The millennial city USA”

Rexburg, Idaho, is adding another tagline to “America’s Family Community” it is also now “The Millennial City USA.”

The change comes from the announcement that Rexburg is home to one of the country’s largest groups of young talent, according to

“Over 81 percent of the 26,000 people living in Rexburg are under 30, and the median age is 22 – 15 years younger than the national average,” PRWeb stated.

The growth of 18 to 35-year-olds is projected to continue: the Idaho Department of Labor estimates the millennial population in Eastern Idaho will expand 26 percent by 2025, compared to less than 3 percent nationally.

“Rexburg is home to many young scholars who are passionate about living and working in this unique region,” said Jerry Merrill, Mayor of Rexburg, Idaho, according to “Our small town community appeals to a massive group of millennials because of their access to higher education, career opportunities, affordability and endless opportunities for outdoor recreation. They feel welcome and excited to interact here.”


'Rexburg is now “The millennial city USA”' have 7 comments

  1. February 3, 2017 @ 10:26 am Chris

    BYUI and it’s students are ruining the quality of life of its full time residents. Students are quite often rude,obnoxious, and feel that the community needs to accommodate their bad behavior. The building of apartment complexes has put a massive strain on the city’s infrastructure and the LDS church makes very little if any contributions to help in this regard. Not to mention the dark element that has been brought into town by construction. The city council needs to stop being bullied by BYUI and the LDS church.


    • February 3, 2017 @ 10:43 am Matthew

      I have started my family here in rexburg and brought my business into this town if it wasn’t for BYU Idaho no one would live in this frozen ice-cube of a place. I am also from rexburg born at Madison memorial 20 some odd years ago. So if anyone is a full time resident it me and I like it.


    • February 3, 2017 @ 2:22 pm Josh

      Sure, the Bannock Stake Academy has come a long way since 1888, but it’s the only reason Rexburg exists. Get over yourself and stop complaining about something that was here before you were. If you don’t like it, no one’s forcing you to live here.

      Sure, students can be “rude” but that’s quite an over generalization for a school with over 15,000 students. You’re starting to go into “all Muslims are bad” territory. Besides aren’t these “rude” students just children who are the result of failed parenting? Especially if all 17,980 of them are that way. Doesn’t that mean you are responsible for the bad stereotypes we hear about millenials?


      • February 3, 2017 @ 2:57 pm Chris

        Josh sounds like you are the racist. I said nothing about Muslims. Most millenials fit the stereotypes that have been placed upon them. I suggest you read a little more.


        • February 4, 2017 @ 10:23 am Lupe hart

          I was raised in a college town as a kid and was impressed by the vast difference in student behavior from a “normal” school institution to BYUIS..It seems chris like you have been sheltered and pampered in your way of living..Try putting up with other students from different universities and you will see how good you’ve had it


    • February 4, 2017 @ 9:58 am Nick

      Chris, sounds like you need to get out a little bit. Have you ever thought of what it might be like living in a community which is home to some other, much larger, university? Try another university-based town and see how the “obnoxious” and “rude” students of BYU-I compare.


      • February 6, 2017 @ 12:51 am Sarah

        Ricks college has been in Rexburg since 1888. If it was not for the college , the students and the LDS church many businesses would not even consider moving to a tiny town such as this. If I was a business I would defintly would love to move to rexburg and have 20,000 additional young customers to spend their parents money at my shop. Wouldn’t any business owner?

        Also there is always construction in every town and city around the world. This is purely inevitable unless you want to live in broken down buildings. Living in slums would be much darker than living in a thriving town with new opportunities and jobs that comes with construction.

        The plain truth is the college has been and will be here longer than you will. But there does seem to be a real dilemma if some residences and students are not getting along. If we are leading arguments with hate and not a seeking for mutual respect we will get nowhere.

        Please educate the students instead of blaming them for upsetting you; even if they are the ones to blame. Complaining about the inevitable will get all the citizens of Rexburg no where. Let’s put away our differences and build a better Rexburg together.


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