President Gilbert kicks off the Beacons of Light Senior Show Case (Brooks McFadden, Scroll Photography)

Sharing goodness: President explains LDS media reach

President Clark G. Gilbert addressed students on Thursday, June 25, about the widening influence of Deseret Digital Media, the company of which he was former president and CEO.

President Gilbert said the goal of the company is to uplift a large audience.

“We are trusted voices of light and knowledge, reaching hundreds of millions of people worldwide,” according to Deseret News.

President Gilbert presented a data table for students to analyze. He said from the study they conducted, they learned that a large portion of the religious population is underserved in options for news consumption.

He said by appealing to a variety of audiences through covering topics like faith, values in the media and family, many faiths could be addressed and have these needs met.

“What a privilege it is to be part of a church that knows our ministry and that the work is for the whole earth, not just the people of our faith,” President Gilbert said. “What a privilege it was for me to feel the light and direction and the glory of the love of the good people of great faith all across the earth.”

He said and the Facebook pages they manage, such as “I Love My Family,” have appealed to large audiences and have a much wider reach than The Church of Jesus Christ of Latter-day Saints.

“The light of Christ is in all of us and you can take courage knowing that there are many good people out there,” President Gilbert said. “Even as the world becomes increasingly dark, the Church will roll forth, and good people around the world will stand up and be counted for and seek truth and light in the gospel.”

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