BYU-Idaho students involved in the Integrated Business Core classes have created a new company called Teton Point that promotes their slogan, “Taking Life To New Heights.”
Teton Point is a lifestyle brand company that sells T-shirts, sweatshirts, beanies and decals to students on campus, said Chad Davis, Teton Point CEO and a junior studying business management.
Davis said the team of students who created this company got their inspiration from the surrounding valley and the Grand Tetons. They want to inspire BYU-I students to continue to improve and reach those peaks in life.
“We want our brand to remind people to elevate their life,” said AnneMarie Sloan, chief marketing officer and a senior studying business management.
Sloan said the whole team is very outgoing and adventurous.
Sloan said that the slogan was originally “Never let adventure end,” but that still had an end in it. After a retreat with the other IBC groups, Teton Point decided to make a slogan that would inspire students never to stop progressing.
“We want the people here at Rexburg and the students to take us with them forward to take their lives to new heights,” Davis said.
Sloan said the company is present at outdoor events such as the Mountain Festival at Badger Creek. Teton Point sells their merchandise at the new band Skizzy’s events because the two groups have a common goal to constantly improve.
Sloan said Teton Point is are starting a video campaign promoting constant improvement.
Sloan said if students pass their clean checks, they can receive a discount on the company products.
The business is a project for the IBC class, which counts for nine credits. The students work 40+ hours a week on these companies.
Shane Wasden, one of the nine mentors for the IBC groups and a faculty member in the business management department, said that creating an entire business makes students work very hard.
Davis said the companies are funded through the school and are active for nine weeks. He said that after the nine weeks, the companies are free to continue operation but not on campus or through the school.
Wasden said it was an experience a student could get similar to an industry-based setting, but in a classroom.
“It’s a hands-on immersion,” Wasden said.
Davis said the students taking the IBC class get the experience of running a real business.
“To be able to help other people, that’s a huge thing for me,” Davis said.
Wasden said the program is application-based learning, that it makes the students use their critical thinking skills.
Davis said the teachers of the class let the students make every decision.
Wasden said the teaching style is a combination of leading by discussion and questioning. Every week, the students go in for a self-evaluation from a board meeting and answer questions such as how to make their product better or how they can get more customers.
Wasden said there are not many programs like IBC around the nation.
“Part of the beauty of the IBC experience is it’s a safe environment to succeed and fail in,” Wasden said.
Wasden said the retained learning from this hands-on experience is much higher than if the teachers were trying to teach the students all day.
Davis said he has always been interested in business. He said that he was skeptical of the IBC experience at first but has since grown to be grateful for it.
“I like that with business you can help other people,” Davis said.
Teton Point is located in the Manwaring Center by the ballrooms. It is open weekdays in the afternoon.