Like Rebecca Black, Antoine Dodson and many others before him, Parker Kane, a sophomore studying communication, has a video that went viral last October.
“I am a normal BYU-Idaho student,” Kane said. “I sit at home eating ramen by myself just like anyone else.”
In the video, Kane uses a straw to beat box at a Rexburg McDonald’s.
Kane said many of the comments on the video suggested that Kane should do a commercial for McDonald’s. This past March, Kane did just that.
Kane said it started in December when he received an email from an ad agency hired to do some ad work for McDonald’s.
Kane said it was not until March that the commercial was actually filmed, so he was asked to keep it a secret. He said that was not hard for him, but he worried about his sister and mom who also knew. Kane said he worried about his mom especially because he knew she wanted to tell her work friends.
“Ever since December, I’ve been kind of keeping it on the down low,” Kane said. “My mom and sister knew. I’m more surprised they kept it a secret.”
Kane said a driver in a 2016 Escalade picked his sister and him up at his apartment complex, The Ridge.
“At first, it was kind of sketch because I’m just not used to that,” Kane said.
Kane said from there they flew from Jackson Hole to Salt Lake City to Los Angeles.
“When we get off the plane, there was a guy in a suit and tie holding a sign that said ‘The Kane Siblings,’” Kane said.
Kane said he was excited to be working with professionals in the industry. He said he was surprised when they were just as excited to meet him.
“I kinda felt the opposite,” he said. “I felt happy to be meeting them and (to be) doing something with them, but I wasn’t expecting them to fangirl the way that they did.”
Kane said that on the day he arrived for production, he had to go through wardrobe, hair and makeup. Kane said he was told to pack clothing he would normally wear.
“I tried on thirty outfits,” Kane said.
He said they eventually picked an outfit he would wear around campus.
Kane said the shoot took six hours, mostly comprised of production alterations including lighting, people, set and camera changes.
Kane said working on the set has impacted his education. Kane said he switched his major to Communication just a week before the shoot.
“It was like a glimpse into what it could be like if I keep shooting for what I want to do,” Kane said. “I don’t plan on stopping anytime soon.”
Even though Kane never aspired to be in a viral video, Kane said it came as a result of his persistant hard work promoting of his music.
“It was just out of the blue,” Kane said. “I’ve been doing the McDonald’s cup thing since I was 14.”
Kane said he encourages students to strive for originality and develop their talents.
“I feel that Heavenly Father has blessed us with our own gifts and our own talents and if you’re pursuing those things, there’s no reason why he won’t bless you because that’s what he called you here to do,” Kane said. “And so if you love music, if you love biology for some reason, if you love things, you want to go as big as you can with it. There’s no reason why Heavenly Father won’t help you get there.”