Advertise to BYU-Idaho Students with Scroll
Scroll is a pillar in the Rexburg community, serving as a leading news source for countless BYU-Idaho students and community members.
Why does Scroll run advertisements?
Scroll places advertisements to serve several purposes. First, it gives us an opportunity to partner with local businesses and get their advertisements in front of high-intent audiences at an affordable rate. Second, it brings in funding, which we reinvest back into our program. Advertising revenue is spent to cover our newspaper printing, website maintenance costs and support travel opportunities for our student reporters.
Why should I advertise with Scroll?
Every semester, thousands of new students—your prospective customers and clients—arrive on campus. Since Scroll acts as this group's primary source of information about the area, this is a great opportunity for your brand to engage with a growing, dynamic audience.
How do I measure my return on investment?
If you advertise in our print, we highly recommend using a coupon. This motivates readers to respond to your offer in a way you can directly track by how many coupons are brought in. (Remember to include an expiration date!)
It's estimated at least 10% of all newspaper readers use at least 1 coupon.
For digital ads, we recommend including a unique URL for your ad. This could be a specific landing page, or a link with UTM parameters. This allows you to track how many visits your page receives.
Our current average click-through-rate is 7-12%.
What typs of ads does Scroll offer?
Scroll offers a variety of ad formats. We offer advertising across our whole website, including banners on our home page and every article page. We also run a special edition print each semester, with 5,000 copies circulated on campus and in the community.
We offer month-to-month options, and can tailor advertising packages to fit your goals and your budget. For more information, view our media kit.
What does Scroll's readership look like?
Scroll's website averages 15,000 - 25,000 monthly pageviews. Our Instagram has nearly 10,000 followers - more than any other Idaho or Utah university newspaper - and Instagram posts average 40,000 views in a month. For additional questions about audience and traffic, submit an advertising inquiry with your questions.
Ad Content Terms and Conditions
Content Guidelines
BYU-Idaho Scroll is in a unique position as a media organization. We function at a university that is owned and operated by the Church of Jesus Christ of Latter-day Saints, and we are guided by its standards in our editorial and advertising content. BYU-Idaho Scroll supports the advertising ethics and principles adopted by the American Advertising Federation (www.aaf.org) and will accept advertising that is in compliance with those principles, the CES Honor Code and I-Comm Student Media policies. BYU-Idaho Scroll maintains the right to reject advertisements which do not align with its standards. This includes any content that is obscene, defamatory, unlawful, threatening, abusive, harassing, pornographic, hateful, contains content that infringes on a third party’s intellectual property rights; content which depicts or promotes dress or behaviors contrary to the CES Honor Code; or content which could otherwise be deemed offensive at the discretion of the Student Media General Manager. BYU-Idaho Scroll also reserves the right to reject or request modification to advertisements which otherwise do not meet ad requirements, including but not limited to: AI-generated content, incorrect file type, pixelated/low resolution file, illegible typography, unlicensed visual materials, or low-quality designs.
Liability Statement
Advertiser is fully liable for compliance of the advertisement content with local, state, and federal laws. Advertiser is solely responsible for the truthfulness of their advertising and for fulfilling all promises made in advertisements, coupons, contest promotions, contest entry forms, and surveys. BYU-Idaho Scroll, including their officers, agents, and employees, is not liable for any damages arising from transactional issues, security problems, or errors and misuse of coupons or contest entry forms by consumers or other parties. Advertisers must ensure that all necessary disclosures and disclaimers are clearly communicated before any consumer incurs a financial obligation. BYU-Idaho Scroll reserves the right to approve the position, subject matter, form, size, wording, illustrations, and typography of all advertisements. BYU-Idaho Scroll may reposition, classify, edit, reject, or cancel any advertisement at any time, before or after insertion. Specific page or position requests must be contracted in writing and will incur a fee. Position is not guaranteed outside of position-specific advertising.