In a world where social media is at the forefront of many people’s lives, the idea of running a blog can be appealing to some.
Individuals may use their blogs to talk about their life, their hobbies and interests, a specific topic (such as politics or religion) or even to promote their business.
A blog may be personal and private (like a journal) or the user could make it public and tailor it to a specific audience.
Some people have become incredibly popular because of their blogs, starting with humble intentions but soon opening doors for themselves in future careers and opportunities.
One blogger who has been successful is Ree Drummond (also known as The Pioneer Woman), who blogs at www.thepioneerwoman.com.
Drummond began her blog in May 2006 as a way to keep her family that lived in different parts of the country dated on her daily life and to find ways to entertain herself on her husband’s cattle ranch in Oklahoma.
Today, she still posts about daily life, but also has additional sections pertaining to recipes, home schooling, giveaways, photography and home and garden.
Her blog attracts nearly 60,000 readers a day, and won Weblog of the Year in 2009 and 2010.
Drummond is also a No. 1 New York Times bestselling author for her two cookbooks, and was listed as No. 22 on Forbes’ Top 25 Web Celebrities—one of only three women on the list—in February 2010.
Recently, she was offered a cooking show on Food Network.
When it comes to running a successful blog and giving tips for how readers can do the same, Drummond had a few guidelines.
“Write in your own voice, like you’re talking to your sister or brother. Blog often, but allow your boundaries to set themselves naturally. Just blog, and do what feels comfortable for you. Value every person who stops by your blog, and don’t be afraid to embarrass yourself. Humiliating myself has been one of the best parts of this experience, because it proves I’m human… and that’s what blogging is all about,” Drummond said.
Blogging began in the mid-to-late nineties.
It became more popularized to the general public, however, when Bruce Ableson created a website called Open Diary in October 1998.
Open Diary eventually grew to contain thousands of online diaries, and is credited for innovating the reader comment, being the first blog to promote a dialogue from readers.
The website www.livejournal.com followed shortly after, being created by Brad Fitzpatrick in March 1999.
Some well known sites include, www.wordpress.com and www.blogger.com.
Also known as BlogSpot, www.blogger.com was created by Evan Williams and Meg Hourihan in August 1999, and was purchased by Google in 2003.
Bloggers on WordPress, which was started in 2003, create over 500,000 new posts per day according to www.wordpress.com.