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Campus Life crowns ‘Sales Bro’ as Mr. BYUI

by Mattie Johnson | Jun 2, 2026 | Campus Events | 0 comments

Campus Life held its second Mr. BYUI competition Friday evening at the Hyrum Manwaring Center and crowned its newest Mr. BYUI.

This year's competition featured a 'stereotypes' theme where each contestant maintained a recognizable persona throughout the night's events. Cassi DeVries, a campus staff member who works for New Student Orientation, was one of the night's judges. She said she was looking for someone who committed to their selected stereotype.

"I was looking for someone committed to the bit," DeVries said. "I wanted to laugh, I wanted to have high energy, and I wanted somebody who really got the students involved, kind of represented what we're doing here and really just committed to the bit. I wanted to see them full on, just keep with it, and they did a great job."

Lavinia Fifita, a sophomore studying psychology and a coordinator of this Campus Life event, said the key to becoming Mr. BYUI will be confidence.

"Confidence. I would say confidence and having the ability to believe in yourself, because I feel like that's something that has narrowed it down in my experience with interacting with them," Fifita said. "It's like you have to have the confidence that you can do it, or else it's just gonna feel like you're just in it for no reason."

Young man portrays sale's bro stereotype.
Frost portrays a "sales bro" in a question-and-answer portion of the competition. Image credit: Mattie Johnson

Smith Frost, a senior studying music education, was crowned the night's winner. He portrayed the stereotypical 'sales bro,' though he admitted to having no experience with summer sales.

"I've never done it," Frost said. "I just know people that have, and I thought it would be funny: just the sales bro aesthetic. I only wish I had rolled up on a Segway; that would have completed the look."

Frost said a friend told him he should compete, and after some hesitation, he's glad he decided to join the competition and advises that other students of BYU-Idaho seek more spontaneity and fun activities.

Newly crowned Mr. BYUI holds his crown in the air.
Smith Frost takes the title of Mr. BYUI as 'The Sales Bro.' Image Credit: Mattie Johnson

"If you are looking for fun things to do and really like good people to meet, then you will absolutely find it," Frost said. "I'm saying that, just kind of go out there and have fun. Say yes more to things because it is fun. Don't overbook yourself or kill yourself on that, but it's still really, really fun."

Young man plays saxophone.
Bone plays saxophone. Image Credit: Mattie Johnson

Jackson Bone, a junior studying music education, and the night's second runner-up, portrayed 'The music guy.' Bone said the contest was a fun way to use his time during his off-track.

"It's been great. It's always cool to meet new people and have different experiences, especially with a performing arts degree," Bone said. "It's not like I'm performing for a scholarship or anything, I'm just performing for fun, and I feel like I get to be myself, and I think that resonated with the audience and the judges, too."

Bone echoed Frost's advice to other BYUI students:

"Stuff like this is cool," Bone said. "It's the reason why you come to BYU-Idaho; it's a small, tight-knit community. You can make friends just by breathing the same air as everybody else. Like I said tonight, everyone's super chill and laid back. It's just a really good time. And don't be afraid to take risks and take chances, because you never know what's going to happen. You might make lifelong friends."

  • Desk Editor

    Mattie covers Scroll's Art and Business beat and enjoys mentoring her practicum students and interacting with people in the community. She has always enjoyed the fine arts and hopes to share stories and insights that uplift and inspire her readers.

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