Located on the corner of River Parkway and Broadway in Idaho Falls, Wendy Dutenhoeffer, along with her husband, owns and runs Candy Junction, a local candy stop shop.
Owner, Wendy Dutenhoeffer said, “We have basically a place where people can come and be a kid in a candy store.”
Their shop is more than just a business it’s their way of helping to increase the atmosphere of the community.
“We were looking for a need in the community, and we were looking at different availability of candy stores, we love candy, so we thought what a perfect fit to have something that we love and fit a need in the community and fill that need,” said Dutenhoeffer.
The community of Idaho Falls has something to offer the Dutenhoeffer’s as well.
“This is the perfect location for tourism,” said Dutenhoeffer. “We have a lot of tourism in our town, a lot of people coming and going. They stop at the river, were right across from the river so its just a stop when their coming to idaho falls, were just the street from their hotels. If their going to make a pit stop or head to yellowstone or grand targhee, idaho falls is just the perfect central location.”
Dutenhoeffer says she never imagined opening her own candy store, and never even thought about it until last year.
“We were looking at different options,” said Dutenhoeffer. “My husband was coming to the age where he could take an early retirement and so we looked at options and things that we could do to fill that gap in-between, and we thought what a fun idea, to have a place where everyone is happy all the time.”
Making the decision of which canides to sell involved research and the simplicity of spy and demand.
“Once we opened we started asking our, we call them train passengers, we started asking them what do they want to see what do they remember as a kid and they cant find and so we started growing the inventory from there, based on what people wanted.”
Unique candies, are no longer found at your local grocery store, but they fill the walls at candy junction.
“We have over 53 flavors of salt water taffy, over 20 flavors of jelly bellies, we’ve got colored m&m’s, we’ve got retro candies that date back to the 1900’s all the way through today, and then we’ve got some weird and wacky stuff kind of in-between.”
Regardless of all the sugar and sweets, this candy shop is not just for the kids.
Wendy and her husband specialize in candies that lack the popularity of others. Their intention is that people will come to candy junction looking for those older candies.
“I think one of the things that people don’t know is that we have a lot of hard to find things, that’s what we’ve tried to specialize in is things that you cant find anywhere else.”
Specializing in a certain product and being successful is not something Wendy does alone.
“Working together as a team and putting everything you have into it.”
But certain perks come with being your own boss and making the big decisions for yourself.
“They say that if you own your own business, you can be your own boss, you can pick which hours of the day you want to work, and that’s true you can pick which 18 of the day you want to work.”
The work may be sweet, but for the Dutenhoeffer’s the work is only beginning.
“We hope that we are successful here, and hopefully open different locations using the same theme and logo and Candy Junction in different locations, that would be our ultimate goal.”