Even in the dead of winter, you can still find some color in your life. Nobody knows that better than Ian Whipple, creative director of Floral Art.
This is Ian. He created his own business in the floral industry back in 1987. This current location of his shop floral art has been here on Broadway Street in Idaho Falls for 7 years.
“Our business was founded on providing less common varieties of flowers and a more stylized design format and we really focus on keeping to date with the trends and new materials, and new techniques that are introduced into our market and bringing those to Southeast Idaho and Western Wyoming,” said Ian Whipple, creative director of Floral Art.
Even though Ian is a native to Idaho Falls, he has expanded his business to Jackson, Wyoming, where he serves a number of customers as well. He has been the main contractor for the only 5 star resort in Wyoming since 2004. It’s called the 4 seasons. Ian lives in Wyoming with his family currently but comes to his Idaho Falls shop every Tuesday.
But what makes Ian and his flower shops different compared to others?
“You know, I think our understanding of the new, the trend and the skill and the technique, sets us apart from our competitors,” said Whipple.
The American Institute of Floral Designers have accredited him for his work, and he says it’s the highest level that is attainable in the market. It’s a challenge to get and very few florists receive this kind of recognition.
“That has been a large contribution to the education portion of learning the techniques, the materials, and implementing those in our daily designs and our daily work,” said Whipple.
Not only that, but he has studied in Europe to receive his masters degree and has serviced many high profile celebrities for large floral arrangements.
“We have a lot of corporate and private individual clients,” said Whipple.
And Ian says these flowers are not your typical kind that you see in other shops. In order to create these unique floral arrangements, Ian’s shop works with product sourcing. He says only gets the best from all over the country like Chile, Columbia, Costa Rica, Israel, Italy, just to name a few.
As for flower arrangements, there are numerous options. Floral Art makes bouquets, holiday décor, and works with events.
Price ranges starting with the lowest can be around $8.99 for simple pieces and the highest could be to $300 dollars for big and showy arrangements.
He feels that he has the best employees too.
“You know, the work that we do, brings smiles to peoples faces,” said Whipple.
His wife helps him out with bookkeeping. His kids have also learned the business and the difficulty that comes with managing it.
Ian does give some advice for becoming a start- florist.
“You know, being a florist isn’t all the glamor that people think. You know people say, ‘Oh I want to be a florist and they just stand behind the counter and design with flowers.’ But there’s a lot of hard work and there’s a lot of tough times in resolving concerns whether it be economic or staffing or product sourcing,” said Whipple.
Ian has big hopes for the future.
“I think education both of my staff and of the consumer is something I want to focus on and again just continuing in this path we are of providing great product,” said Whipple.
It’s a fun, beat, and colorful environment to be in.
“I think the biggest joy and the biggest reward comes at the end to see the reaction on the clients face, to see the images that have captured and to get those follow emails and phone calls confirming that we surpassed their expectations,” said Whipple.