Home Campus IBC company finds success with BYU-I's highest-voted snack

IBC company finds success with BYU-I’s highest-voted snack

Twisted Pretzelz is an Integrated Business Core company located primarily in the Ezra Taft Benson building that sells specialty soft pretzels. They are open from 11 a.m. to 2 p.m., Monday through Friday. On Tuesdays, Twisted Pretzelz is open at 12:30 p.m., after devotional.

“We had several different business ideas but rather than jumping the gun we got feedback by surveying people from The Crossroads,” said Rivers Dooley, a member of Twisted Pretzelz and a senior studying business management-marketing. “We listed different foods such as cookies, churros, pretzels, etc. Out of all the different options we had, pretzels was the highest voted in all the surveys we did.”

With their business model chosen, some of the students in the company got to work building a custom wooden booth with wheels to make it easier to transport.

Twisted Pretzelz provides a variety of menu options, from the “Basic Baddie,” a salted pretzel, selling for $3.99, to specialty pretzels like “Salty Queen,” “Pop Lock and Garlic” and “Cinnamoney” selling for $4.99.

“I love soft pretzels, so when I saw it on campus I had to try it,” said Makayla Burkett, a junior studying communication. “I had the Oreo pretzel, and it was amazing! I have already recommended it and will keep recommending it to others.”

To learn more about Twisted Pretzelz, check out their Instagram.

RELATED ARTICLES

Shirley Weekes: ‘Be ye therefore perfect’

In her devotional message, Shirley Weekes spoke on perfection, the pressure that comes with it and how one may overcome it.

Rapper Staz the Hokage takes on Rexburg

Staz the Hokage shares his love for hip-hop with Rexburg.

Flourish Point closes its doors

It's a new era for Rexburg's Flourish Point — on Dec. 1, the organization made the transition to a website-only resource.

Most Popular

Shirley Weekes: ‘Be ye therefore perfect’

In her devotional message, Shirley Weekes spoke on perfection, the pressure that comes with it and how one may overcome it.

What would Rexburg look like without BYU-I?

Without BYU-Idaho and its students, the city of Rexburg would look a lot different.

Rapper Staz the Hokage takes on Rexburg

Staz the Hokage shares his love for hip-hop with Rexburg.

Flourish Point closes its doors

It's a new era for Rexburg's Flourish Point — on Dec. 1, the organization made the transition to a website-only resource.

Recent Comments