Twisted Pretzelz is an Integrated Business Core company located primarily in the Ezra Taft Benson building that sells specialty soft pretzels. They are open from 11 a.m. to 2 p.m., Monday through Friday. On Tuesdays, Twisted Pretzelz is open at 12:30 p.m., after devotional.
“We had several different business ideas but rather than jumping the gun we got feedback by surveying people from The Crossroads,” said Rivers Dooley, a member of Twisted Pretzelz and a senior studying business management-marketing. “We listed different foods such as cookies, churros, pretzels, etc. Out of all the different options we had, pretzels was the highest voted in all the surveys we did.”
With their business model chosen, some of the students in the company got to work building a custom wooden booth with wheels to make it easier to transport.
Twisted Pretzelz provides a variety of menu options, from the “Basic Baddie,” a salted pretzel, selling for $3.99, to specialty pretzels like “Salty Queen,” “Pop Lock and Garlic” and “Cinnamoney” selling for $4.99.
“I love soft pretzels, so when I saw it on campus I had to try it,” said Makayla Burkett, a junior studying communication. “I had the Oreo pretzel, and it was amazing! I have already recommended it and will keep recommending it to others.”
To learn more about Twisted Pretzelz, check out their Instagram.