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Rumor or truth? What’s really coming to Rexburg

by Emma Bloomfield | Jun 11, 2025 | Local Business | 0 comments

Lately, there's been a lot of buzz around Rexburg about what new businesses are headed our way. Some rumors are true, some are still up in the air and others may be wishful thinking.

Here’s a roundup of what we know, and what we don’t, in true or false fashion:

A poster that says that the Buffalo Wild Wings Express will be coming soon. Image credit: Emma Bloomfield

Rumor or truth: Is B-Dubs bringing the heat to town?

True!

A Buffalo Wild Wings Express Rexburg location has been confirmed by Alan Parkinson, the Planning and Zoning Director of Rexburg. It will be located next to the Twisted Sugar and Wendy's off of East Moody Road.

The Buffalo Wild Wings Express will focus primarily on takeout. 

A poster that says the Iceberg Drive Inn is coming soon. Image credit: Emma Bloomfield

Rumor or truth: An Iceberg Drive Inn?

True!

Iceberg Drive Inn is officially coming to Rexburg in August. They will be located right next door to the Buffalo Wild Wings Express in the same vicinity as the Twisted Sugar and Wendy's off of East Moody Road.

The Rexburg Iceberg Drive Inn will be the first in Idaho.

They are famous for their thick shakes.

Rumor or truth: A new WinCo Foods?

True!

In January, City Councilman Robert Chambers announced during his State of the City address at BYU–Idaho that WinCo is on its way. The city council recently approved the plot, and the store will be located at North Second East and East Moody Road, near Wendy’s and Twisted Sugar.

Ross Dress for Less' newest store location is in Rexburg, Idaho. Image credit: Emma Bloomfield

Rumor or truth: A Ross Dress for Less?

True!

Ross is officially coming to Rexburg! While there’s no opening date yet, they will be located right next to the Hobby Lobby at 125 Valley River Drive.  

This will be the tenth Ross Dress For Less store in Idaho. 

Rumor or truth: Olive Garden, Home Depot or Raising Cane’s Chicken Fingers?

Rumor!

Although a new building with six retail spaces is planned near Chipotle and McDonald’s, no tenants have been confirmed. Parkinson also confirmed that there have been no applications for Olive Garden, Home Depot, or Raising Cane’s. For now, those remain rumors.

These rumors may have been sparked by construction recently beginning on the lot near Chipotle.

Note from the editor: Have you heard of any businesses coming to Rexburg? Let us know and we'll look into it for you.

  • Emma Bloomfield's profile picture. Image credit: Emma Bloomfield

    Desk Editor

    Emma Bloomfield is a communication student at BYU-Idaho with an emphasis in journalism and news. She is eager to cover community-focused stories, arts and culture, and events that highlight local voices. She can be reached at blo21003@byui.edu

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