The Crossroads’ “Food for Love, Love for Food” taste-testing event gave students a chance to give feedback about the quality and value of Food Service’s products. The event, held last Thursday and Friday, was a first for the Crossroads.
“We’ve never done something like this before,” said Food Services office assistant Sharon Leevey.
Leevey said the event appeared to be a success, with over 100 students coming through in the first fifteen minutes on Thursday.
“We’re trying to build goodwill,” said Todd Hutchindorff, general manager of Food Services.
Hutchindorff said that The Crossroads will be using new methods to improve sales. The use of texting to advertise special offers at the restaurant is one method that will be employed in the future.
“That’s the way [the students’] generation communicates,” Hutchindorff said. In February, the number of special offers, specifically the ones designed for those who have Dining Dollars, will be increasing, Hutchindorff said.