The byuidahosleeps Instagram page posts pictures of students caught sleeping in various places on the BYU-Idaho campus. According to the the page, it was inspired by the byusleeps instagram account, a similar page with pictures from the BYU campus.
The creators of the account, who have asked to remain anonymous, said the page gets around 50 submissions and gains about 100 followers each week. The account has been active for more than two semesters.
“We began to spread the word about our page by including #byui and #byuidaho in every post,” said the account’s creators. “Other than that we didn’t do a lot to promote it.”
The account’s creators said they wanted the account to grow by word of mouth and people finding the page on their own.
“We felt that that way we would create a more dedicated following and stronger fan base,” the account’s creator’s said.
Moom Wilcox, a senior studying music education, said she knows of five pictures of her on the byuidahosleeps Instagram page. Wilcox said that when she first found out about the pictures she was not happy about it, because sleeping pictures are generally not the most flattering pictures of her.
“I was a little set on the inside, but on the outside I thought it was kind of funny,” said Wilcox.
Wilcox said she felt better about it after she realized the purpose of the Instagram account.
”I’m sleeping in a public place,” Wilcox said. “Why wouldn’t someone take a picture of me?”
The creators of the account said their sole purpose is to find funny pictures of people sleeping on the BYU-Idaho campus.
“We never post any pictures that are rude or inappropriate,” the account’s creators said. They said they want the page to be something people can check often and maybe see someone they know sleeping on campus.
Despite her initial negative reaction, Wilcox said she sees the page as something that unites BYU-I students.
“It brings us all together because everyone from different majors and from different buildings are sleeping in random places on campus,” Wilcox said.
The creators of the account said they do their best to avoid posting staged photos of people just trying to get on the page. When followers think a photo is staged, the managers of the account let the followers vote to either keep or remove the picture.
“We find that this is a good way to engage our followers and get them to interact with us,” the creators of the account said.
The page awards gift cards to Kiwi Loco and Jamba Juice every few weeks to the most-liked photos on the page.