On Nov. 1, students from the Communication Department traveled to Idaho Falls to explore media companies.
The first stop on the trip was News-Press & Gazette Co. of Idaho. NPG of Idaho is a media station that owns television channels like KIFI, KXPI, and KIDK. Students participated in a presentation and a Q&A session. They also toured the station departments and the newsroom.
The second stop was Sand Hill Media Group. Sand Hill is home to seven radio stations in southeast Idaho. Students had a Q&A session about radio business and sales.
Students said they learned more about media sales strategies like negotiation and managing relationships with clients.